The eSports industry has seen tremendous growth over the years, both in terms of viewership and revenue. The increasing viewership is what mainly contributed to the revenue growth – and it’s not just because those viewers are generating revenue. Seeing the potential of reaching a large and engaged audience, brands are investing in eSports marketing, both directly and indirectly. This has contributed to rapid revenue growth in the industry, only slowed down by COVID limiting significant public eSports events, although things seem to be returning to normal in 2022.
eSports has also experienced growth in several other aspects, with many of them interrelated in one way or another. In this post, you will learn more about just how much the eSports industry is growing so you can understand how to leverage it.
Newzoo expanded on their 2020 Global eSports Review with their 2021 Global Esports & Live Streaming Market Report, which analyzes the latest eSports and live streaming market trends and market developments toward 2024. They now recognize the significant role that livestreaming plays in the eSports and gaming worlds. We summarize many of their key findings in this article and will update it further when they release their 2022 edition.