The explosive, global popularity of eGaming offers enterprise gaming platforms an expanding opportunity for increased revenues.
The US is only one of the top five eGaming markets; the other four include China (the largest), Japan, South Korea and Germany. What’s more, the most significant growth is projected to be in the Asian and Latin American markets. Therefore, the bulk of the revenue opportunity lies outside US borders. But only if they can offer a gamer’s preferred way to pay, which is trickier than it sounds when there are 500+ payment methods popular around the world.
Gaming platforms who enable local payment methods (LPMs)—options like e-wallets or bank transfers, for example—for all their geographic markets stand to reap incredible rewards.